We have been in the floor covering business since 1962 and have seen many  trends come and go: green shag carpeting anyone?  One trend that always seems to be in style is the issue of quality over quality.  In today’s economic environment all customers are researching their floor covering options to get their best value.  I agree with this 100%, but be careful.  If a deal seems too good to be true, it probably is.  My main focus for my clients is to, first and foremost  asses their needs by asking these questions:

• Where will you be using this product?
• How long do you want this to last?
• How many kids, pets, etc do you have?
• How well do you intend to maintain your new floor?
• What are your tastes regarding style & color?
• What is the budget?

Armed with this information and more I am now able to recommend certain floor covering options that will give my customer what they really need.  From time to time it is clear to me that a client needs a better quality product than they can afford at this time.  Luckily I have a variety of financing options to allow clients to spread the cost over time.  But sometimes financing is not an option, what do you do?  In my case I always suggest what my grandfather and my dad always told me: “Good quality is always the best option and if you can’t afford it now, save up for it and buy it later.” I have advised many clients to do just this and they thank me for the advice.  Later when they can and do purchase the floor covering that best suits their needs they are much happier.  Good quality almost always pays for itself!

I want to take this time to thank a friend who was very honest with regard to insurance for my business.  He did just what I would have done.  In the end he said I should stay with my original coverage and not buy from him.  He lost a sale but made a customer for life! Here is a link to Eric Nier’s AllState Insurance.

I hope all of you had a restful and nice Thanksgiving day off.  It is at these times that we sometime loose track of all the things we should be grateful for.  Thanksgiving is a time to reflect and reconnect to those values and relationships we might take for granted.

What I’m thankful for:

• My beautiful wife ( of 24 years ) Debbie.
• My two great kids, Lance & Leah.
• My parents and grandparents on both sides.
• My good friends.
• My employees at Duralum Carpets.
• My Clients at Duralum Carpets.
• My health.
• For the men & women in our armed forces who allow me to be able to do what I’m doing right now.

I also want to thank the Stevens Point Journal for the great article they wrote about Duralum Carpets  and our values.  Here is a link to the article to learn more about us.  Happy Thanksgiving!

Welcome!

My name is Troy Aeby and I am the president of Duralum Carpets.  It is my goal to show you the many new and exciting floor covering products available today.  Along with that, I want you to know why one product may satisfy your needs over another.  Finally, I want you to understand that new floor covering is an investment in your home, and know how to maintain that investment.

If there are any floor covering subjects you would like to see addressed, please leave comments.  Thanks for checking us out!